Monthly Archives: October 2012

Silly Symphony

The Toronto Symphony Orchestra presented their annual general report last Monday and it showed the previous season operations leaves the TSO short to the tune of $1 million dollars. This deficit is largely due to a star-studded birthday celebration for the symphony’s 90th anniversary.

60% of ticket sales are from subscribers while most of the empty seats are being bought 24 hours prior to an event. Andrew Shaw, president and CEO of the TSO told the Toronto Star,

“We see change going on here when people are purchasing their tickets. This is the internet generation. They tweet, text and make up their minds 24 hours before the concert.”

One million seems like pocket change to raise in the metropolis of Toronto. In wartimes the film industry did well; No matter how bad things got, people wanted to spend on an escape. Has that mentality changed? Is the economy bad enough to make the value of art as escape go down? As far as ticket sales, maybe the TSO should find a way to attract more subscribers or be more vocal online to make those last-minute buyers eager to purchase tickets early. It could be a case of overspending and it’s time to reduce operating costs.

It almost seems too easy to find seven figures for the band. It will be interesting to see how they play this deficit score.

For more on the TSO or to donate click here.


You Never Know What You’re Going To Get

Actor Tom Hanks appeared recently on Good Morning America in support of his new film Cloud Atlas written and directed by Tom Tykwer, Andy Wachowski and Lana Wachowski adapted from the novel by David Mitchell.

In an early morning interview with ABC’s Elizabeth Vargas, Tom Hanks drops the F-bomb after being prompted to speak in an accent he uses for one of the many characters he plays in the film. A majority of the lines from that particular character include expletives.

Elizabeth Vargas quickly apologizes to viewers at home while Tom Hanks does the same in a lighter tone.

The next day Tom Hanks appeared on Saturday Night Live.

I think it’s safe to say that expletives have no place in day time television but criticism might be misplaced. Are children are watching morning national news? Most of them are already waiting for recess by the time this interview airs.

A poll by the Toronto Sun shows 56% of people thinking swearing is no big deal on live TV.

For Tom Hanks, being one of the more likable celebrities in Hollywood, I don’t see this being a “BIG” problem.

Cloud Atlas opens everywhere October 26, 2012.

To see a clip from this interview including the F-Bomb click here. Viewer discretion is advised. 

Faces Change, The Name Remains The Same

For the first time in almost 30 years Wendy’s is getting a new look.

Wendy looks refreshed, inviting and suited for today’s fast-food atmosphere. The hamburgers will stay squared-off but the logo is no longer boxed in. They have dropped the old west font type and subscribed to the idea that less is more.

Wendy’s has always sold their old fashioned-hamburgers as the fresh, never frozen burger so it’s about time the overall identity of Wendy’s freshens up, but is it too little too late? Fast food chains like McDonald’s have been slowly trying to find a new look since 2004 and ending up with McCafe’s across North America and not unlike so many other competitors, are offering a place to slow-down while taking a bite of fast food with fireplaces and free wifi. Many fast-food service restaurants are also creating a wide range of choices when it comes to the food they offer, catering to a more health-conscious society. Proof it takes more than a logo to reignite long-term interest.

Wendy’s will renovate 6,00 locations across North America in time to use the new logo in March 2013. Those of you who are looking for a little nostalgia with your fries are not to fear, Wendy’s will build a nostalgic test site across the street from it’s Dublin, Ohio headquarters that will house the company’s memorabilia. (The Columbus Dispatch, “Wendy’s to open nostalgic test site”)

Click here to find a a Wendy’s near you.

Does Bad Press Exist? Not in This Kitchen

It could be planned, it could be a mistake or it could be a case of human stupidity but increasingly, employees of major brands are voicing their opinions to the world by using the official company twitter and not their personal account.

The most recent crisis deals with KitchenAid, a major home appliance company and a man that goes by POTUS (That’s President of the United States.)

President Barack Obama and Republican Presidential candidate, Governor Mitt Romney took part in the first Presidential debate on October 3, 2012. Obama told a personal story about his grandmother, admitted she passed away three days before he took office. A KitchenAid employee (who is obviously not a Obama supporter) tweeted this…

“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president”

It is safe to assume common sense should allow us to believe the statement by the employee is not the opinion of the company. However, this has not been met without backlash; former supports of the company’s products are calling for a boycott.

KitchenAid responded eight minutes later with a personal apology.

They continue today (October 3) to push the apology.

 The speedy response by KitchenAid might be what saves the company from a massive fallout, but has this all been bad news for the brand? From September 7, 2012 to October 2, 2012 @kitchenaidusa gained 1,179 followers and from October 3, 2012 (the day of the debate and offensive tweet) to today, October 6, 2012 they have gained 1,967 more followers.

2,000 followers in three days vs. 1,000 followers in three weeks?  What’s so bad about bad press?

You can follow KitchenAid here @kitchenaidusa