Fashion Backward

Attack of The “Manne-thins”

Public Relations is what it says it is; A relationship with the public, In most cases, an organization’s relationship with the public. A lot of what an organization stands for and how they want to be perceived is part of it’s communications department responsibilities.

So why is H&M, the major clothing store, sending an image to costumers that has been long fought against?

Take a look at the new mannequins for H&M storefronts. They seem like they have gone a few days (weeks) without a good meal.

H&M Mannequin

Mad Men’s Christina Hendricks

In this new millennium, it’s becoming more socially accepted to be… who you are; something a lot of people have spent decades fighting for. We might not all be models, but healthy living is a major trend.

I honestly can’t believe H&M would showcase ultra-thin mannequins as their welcoming committee, when in store their sizes reflect every body type on the spectrum.

Is the next trend going to go backwards or is this a case of mistaken identity in high fashion? In today’s world when most red carpet photographers and praise land on women like Christina Hendricks of AMC’s Mad Men, you would think we’ve seen the last of the “Manne-thins” to sell a product.

H&M Canada

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