Category Archives: Branding

Like Gang(nam) Busters!

This past Saturday the song “Gangnam Style”, recorded by Korean pop star PSY, has become the most watched video on YouTube, overtaking Justin Bieber’s “Baby” which has long held the title.

The Viral Math

Baby by Justin Bieber 

  • Released in 2010
  • Has 805 million views and 1.4 million likes on YouTube

Gangnam Style by PSY

  • Released in July 2012
  • Has 816 million views and 5.4 million likes on YouTube

Gangnam Style is truly a phenomenon. There is no explaining why it is so incredibly popular. There are a few variables we can deconstruct; one of them is good PR.

Music is the universal language, it doesn’t matter what PSY is singing as long as it has a hook. That, it certainly has. The rhythm of the song may be instinctively K-POP but the visuals of the music video are as American as apple pie: explosions, parody and flashy fashion. Aside from wind tunnels and car explosions everything about this video is easy to copy even the dance moves, which I believe is crucial to its success.

So where does good PR come in? The web 2.0 monsters of YouTube, Twitter and Facebook that still has organizations scratching heads is something the PR world had to adapt to quickly. Getting a Korean pop star, hitting his 6th album to become a sensation in the western world overnight could only happen one way. Reaching an audience on the other side of the world has to be done online. The ease of copying this video and the dance moves make it perfect to put online where others can show their own version making the growth of the original video gain mythical status.

Who is the winner in all of this? It’s Scooter Braun. The manager of both Justin Bieber and PSY.

To see the official Gangnam Style video click here.

And Scooter Braun


Fashion Backward

Attack of The “Manne-thins”

Public Relations is what it says it is; A relationship with the public, In most cases, an organization’s relationship with the public. A lot of what an organization stands for and how they want to be perceived is part of it’s communications department responsibilities.

So why is H&M, the major clothing store, sending an image to costumers that has been long fought against?

Take a look at the new mannequins for H&M storefronts. They seem like they have gone a few days (weeks) without a good meal.

H&M Mannequin

Mad Men’s Christina Hendricks

In this new millennium, it’s becoming more socially accepted to be… who you are; something a lot of people have spent decades fighting for. We might not all be models, but healthy living is a major trend.

I honestly can’t believe H&M would showcase ultra-thin mannequins as their welcoming committee, when in store their sizes reflect every body type on the spectrum.

Is the next trend going to go backwards or is this a case of mistaken identity in high fashion? In today’s world when most red carpet photographers and praise land on women like Christina Hendricks of AMC’s Mad Men, you would think we’ve seen the last of the “Manne-thins” to sell a product.

H&M Canada


Faces Change, The Name Remains The Same

For the first time in almost 30 years Wendy’s is getting a new look.

Wendy looks refreshed, inviting and suited for today’s fast-food atmosphere. The hamburgers will stay squared-off but the logo is no longer boxed in. They have dropped the old west font type and subscribed to the idea that less is more.

Wendy’s has always sold their old fashioned-hamburgers as the fresh, never frozen burger so it’s about time the overall identity of Wendy’s freshens up, but is it too little too late? Fast food chains like McDonald’s have been slowly trying to find a new look since 2004 and ending up with McCafe’s across North America and not unlike so many other competitors, are offering a place to slow-down while taking a bite of fast food with fireplaces and free wifi. Many fast-food service restaurants are also creating a wide range of choices when it comes to the food they offer, catering to a more health-conscious society. Proof it takes more than a logo to reignite long-term interest.

Wendy’s will renovate 6,00 locations across North America in time to use the new logo in March 2013. Those of you who are looking for a little nostalgia with your fries are not to fear, Wendy’s will build a nostalgic test site across the street from it’s Dublin, Ohio headquarters that will house the company’s memorabilia. (The Columbus Dispatch, “Wendy’s to open nostalgic test site”)

Click here to find a a Wendy’s near you.