Category Archives: Fashion

Like Gang(nam) Busters!

This past Saturday the song “Gangnam Style”, recorded by Korean pop star PSY, has become the most watched video on YouTube, overtaking Justin Bieber’s “Baby” which has long held the title.

The Viral Math

Baby by Justin Bieber 

  • Released in 2010
  • Has 805 million views and 1.4 million likes on YouTube

Gangnam Style by PSY

  • Released in July 2012
  • Has 816 million views and 5.4 million likes on YouTube

Gangnam Style is truly a phenomenon. There is no explaining why it is so incredibly popular. There are a few variables we can deconstruct; one of them is good PR.

Music is the universal language, it doesn’t matter what PSY is singing as long as it has a hook. That, it certainly has. The rhythm of the song may be instinctively K-POP but the visuals of the music video are as American as apple pie: explosions, parody and flashy fashion. Aside from wind tunnels and car explosions everything about this video is easy to copy even the dance moves, which I believe is crucial to its success.

So where does good PR come in? The web 2.0 monsters of YouTube, Twitter and Facebook that still has organizations scratching heads is something the PR world had to adapt to quickly. Getting a Korean pop star, hitting his 6th album to become a sensation in the western world overnight could only happen one way. Reaching an audience on the other side of the world has to be done online. The ease of copying this video and the dance moves make it perfect to put online where others can show their own version making the growth of the original video gain mythical status.

Who is the winner in all of this? It’s Scooter Braun. The manager of both Justin Bieber and PSY.

To see the official Gangnam Style video click here.

And Scooter Braun

Fashion Backward

Attack of The “Manne-thins”

Public Relations is what it says it is; A relationship with the public, In most cases, an organization’s relationship with the public. A lot of what an organization stands for and how they want to be perceived is part of it’s communications department responsibilities.

So why is H&M, the major clothing store, sending an image to costumers that has been long fought against?

Take a look at the new mannequins for H&M storefronts. They seem like they have gone a few days (weeks) without a good meal.

H&M Mannequin

Mad Men’s Christina Hendricks

In this new millennium, it’s becoming more socially accepted to be… who you are; something a lot of people have spent decades fighting for. We might not all be models, but healthy living is a major trend.

I honestly can’t believe H&M would showcase ultra-thin mannequins as their welcoming committee, when in store their sizes reflect every body type on the spectrum.

Is the next trend going to go backwards or is this a case of mistaken identity in high fashion? In today’s world when most red carpet photographers and praise land on women like Christina Hendricks of AMC’s Mad Men, you would think we’ve seen the last of the “Manne-thins” to sell a product.

H&M Canada

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