Category Archives: Technology

Apple Consumers Get Lost In New Update

Apple’s popularity was reaching a fever pitch with the upcoming release of iPhone 5 and new operating system, iOS 6. Even its legal battles with Samsung wasn’t cooling it down.

The Apple iPhone 5 is one of the biggest changes to a previously released Apple product. Almost everything internally and externally on the iPhone 5 is redesigned making the phone Apple’s in-demand “it” product. This is evident in its sales record of five million units sold in the first three days (Reuters: Apple says iPhone 5 sales top 5 million).

While millions of customers were ready to unleash brand new updates from Apple, one update had users taking a wrong turn. Apple removed the preload Google Maps application in favour of their very own Mapping system. However, Apple Maps far from lived up to the standards costumers are prepared for. Parks are placed in airport runways and some cities appear in the ocean.

An outcry from loyal Apple users and some shots taken at the company by tech bloggers forced Apple CEO Tim Cook to issue an apology.

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

In his open letter CEO Tim Cook looks for immediately solutions prompting customers to download readily available Map applications from the iTunes Store.

I feel that Apple is in a classic position of “too big to fail” but this is one of the first mobile devices released since the passing of former CEO Steve Jobs and it comes with a public apology. Can the public forgive the mistake after they release a fixed update? What overlooked feature will be the straw that breaks the camels back?

To see the entire open letter from Apple CEO Tim Cook, click here.